While China's mobile phone industry continues to include explicit copying of global brands, a number of Chinese brands, such as K-Touch and BBK, few are trying to grow their own identities.

Working with the offline brand agency WPP, We helped Oppo engage with the target audience on a digital activation level not yet seen in China that set them apart from the pack!

The Oppo campaign has won several awards such as the Digital Media Awards (Asia's award for Technology and Telecoms) and earlier received some buzz on advertising news websites such as ChinaSmack, Adweek, and Brandchannel. 

(Watch case video for details)