When China hosted the 2012 Olympic Games, We created an app for McDonalds that allowed the audience to join in the games along with the Chinese National athletes in every McDonalds restaurant. The dedicated mobile app employed a GPS and gravity sensor to activate in sync with the televised events.
(scroll down to view case video and more samples)

400,000 Downloads from iTunes in 3 weeks!

THis Mobile app uses the actual night sky to activate McDonalds Asia 'Turn On The Night' campaign to draw customers in between the hours of 5pm & 3am.

The app allows Chinese customers to search the night sky to find special constellations hidden amongst the actual ones while panning and tilting there phone synced with the actual  star positions.

When the discover a special constellation (each appearing at specific times in the night to sync with the current offers) they win a discount coupon or a free prize. On top of that three 'Lucky Shooting Stars' would pass by at random times in random places and catching those would amount to a bigger cash prize.

There was also a geo-locator to guide you to the closest McDonalds to claim your winnings 

(case video in Chinese but visuals tell the story, scroll down for UX map)

http://www.mcdonalds.com.cn/ownthenight/

Tasked with the 2013 Porsche Panamera Sedan 4 Platinum Edition promotion in China. We harvested social media to showcase the unsolicited words of actual Porsche owners admirers. We let them tell us what they loved about the model letting the Chinese public explain their love with the car and the brand.

In order to build brand trust, Johnson's Baby helped solve the social issue in China that 'Work-n-Pump' moms suffer from a lack of nursing rooms in the workplace.
(scroll down for case video and samples)

While China's mobile phone industry continues to include explicit copying of global brands, a number of Chinese brands, such as K-Touch and BBK, few are trying to grow their own identities.

Working with the offline brand agency WPP, We helped Oppo engage with the target audience on a digital activation level not yet seen in China that set them apart from the pack!

The Oppo campaign has won several awards such as the Digital Media Awards (Asia's award for Technology and Telecoms) and earlier received some buzz on advertising news websites such as ChinaSmack, Adweek, and Brandchannel. 

(Watch case video for details) 

L'Oreal Paris Deeply Series product launch in China 2012 using the celebrity
power of Li Yuchun (also known as Chris Li) a Chinese pop singer and actress who achieved instant fame when she won the nationwide singing contest Super Girl in 2005.

The product quickly sold out in China after the first two weeks of launch and became a case study for L'Oreal.

(View case study video for details)

Tourism Australia

Nova Scotia Tourism

Research revealed that the genuine nature of the Heroes and stories are enjoyed by potential visitors. 

The site was rated by the Director of International Sales at TripAdvisor (the largest travel site in the world) as one of the top travel sites in the world.

Visits to novascotia.com went up 7% in 2010.

In Chinese culture, most females are rather conservative and uncomfortable with drawing attention to themselves compared to their western counterparts. Most will avoid wearing makeup until beginning college. Maybelline's Fashion Wake Up raises awareness on when to start considering wearing make up in context with their social growth while providing education and tips on application and style.
(Scroll down for video)

Various Pharma & Healthcare projects from the US & UK including Astra Zencea, Novo Nordisk, Bayer, Shire, Eli Lilly (scroll down for samples)

There are millions of possibilities in life – it's tough to narrow them down into just one dream. The Penn Mutual Possibility Potion App will help you concoct a vision that is 'scientifically' formulated to your personality and interests in an engaging and fun experience.

https://www.facebook.com/PennMutual/
app_434375323272663#!

 Launched in November 2012, the interactive Possibility Potion app allows Facebook users to discover life’s possibilities through a "scientifically-brewed" formula based on their interests.

"Penn Mutual is excited to be recognized for our Possibility Potion app, an innovative way for Facebook users to think about their interests and ambitions and consider how to reach those goals," said Eileen McDonnell, president and CEO of Penn Mutual. "Having life insurance at the centre of a sound financial plan can help individuals, families and small businesses to realize those dreams and all of life’s possibilities."

The annual Internet Advertising Competition Awards, produced by the Web Marketing Association, honour outstanding online marketing materials and showcase the best in award-winning Internet advertising.

In China people that avoid the sun are referred to as 'Mushrooms'.
With this in mind we created a fun animated video and composed a catchy tune for the Neutrogena Sunblock launch on Youku.com .

Fila

Nooka

K-Boxer

The Volvo Ocean Race began life in 1973 and remains sailing's pre-eminent round-the-world yacht race and one of the most coveted prizes in the sport.

We put Ericsson through the test on a world wide ocean race through satellite up-links and mobile networks to demonstrate their leadership in telecom connectivity. 

The audience could check in with the Ship and Crew in real-time 24/7 to catch up on news, images, video and events.

AstraZeneca’s Arimidex e-card builder features the innovative use of social media wherein patients actually become part of the product marketing while simultaneously forging a relationship with big pharma.

Arimidex donated One Dollar to breast cancer charity for each doll made online.

Read more here...
http://www.pharmexec.com/pharmexec/
article/articleDetail.jsp?id=500937

Nike Italia in 2001 wanted a way to bring their full colour print publication Swoosh online. I designed a unique interface that would scroll left or right placing the article icon orver a drop menu viewer. The stirps could be updated for Fall, Winter, Summer & Spring.

Old Spice 2005

Martini & Rossi 2001

Whirlpool 2002

Hanes 2004